We are seeking a dynamic Community Strategist to drive the growth and engagement of our online communities across multiple platforms. The ideal candidate is fluent in English (Chinese is a plus), with a deep understanding of Web3 communities, social media trends, and cultural nuances. This role requires a creative thinker who can create compelling content, foster community engagement, leverage media and KOL partnerships, and possess creative design capabilities to accelerate our growth.
Main Responsibilities
Content Creation and Translation
- Newsroom: Create engaging content between English and Chinese, ensuring alignment with project goals and audience interests. Publish and manage content to attract and retain followers.
- Twitter / X: Develop and translate content for Twitter / X to boost engagement and follower growth. Regularly update, manage, and analyze performance metrics to optimize strategies.
- Telegram: Craft and share content on community platforms. Actively interact with community members, answer questions, and foster a vibrant, active, and supportive community environment.
- Creative Design: Design visually appealing graphics, infographics, and other visual content for social media and other digital platforms. Ensure all visual content aligns with the brand's identity and messaging.
Growth and Engagement
- Integrate and execute community growth strategies tailored to different platforms.
- Identify and leverage trends, opportunities, and community feedback to drive engagement.
- Implement SEO best practices to enhance content visibility and reach.
- Plan and execute paid advertising campaigns across various platforms. Handle ad targeting, placement, budgeting, and performance analysis to optimize ad spend and maximize ROI.
Campaign Planning and Execution
- Implement comprehensive campaign strategies to promote community initiatives and events.
- Apply creative thinking to identify and leverage trends, ensuring campaigns resonate with the target audience.
- Coordinate with internal teams and external partners to ensure seamless campaign execution.
- Monitor and evaluate campaign performance, providing insights and recommendations for improvement.
Data Analytics and Reporting
- Monitor, analyze, and report on community growth, engagement metrics, and campaign performance.
- Use data insights to refine tactics and improve overall community management efforts.
Media and KOL Partnerships
- Conduct research to identify potential media partners and key opinion leaders (KOLs).
- Negotiate and manage partnerships to amplify our reach and credibility.
- Collaborate with partners to create co-branded content and campaigns.
Required Qualifications
- Proficient in English. Chinese is a plus.
- Extensive experience in content creation, translation, and social media management.
- Deep understanding of social media trends and cultural differences between English-speaking communities.
- Experience in planning and managing paid advertising campaigns, including ad targeting, placement, and performance analysis.
- Excellent communication skills and the ability to engage in online communities.
- Ability to manage multiple projects and meet deadlines.
- Strong organizational skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in communication, marketing or related fields.
- Experience working with digital media channels.
- Practical experience in digital marketing strategies.
- Creative thinking and the ability to generate innovative content ideas.
- Familiarity with Web3 communities and post-quantum safe technologies is a plus.
- Experience with data analytics tools and community management platforms.
Please include your Web3 experience and expected salary in your CV.